Arch City Window Doubles Business as Pella Certified Contractor

Arch City Window, co-founded by Andy Seitz nearly a decade ago, has seen insane growth since becoming a Pella Platinum Elite Contractor — even though they don’t spend a dime on advertising. The St. Louis, Missouri-based company’s partnership with Pella has propelled it to double its size in the past year and expects the same growth yet again. We sat down with Andy Seitz to get a behind the scenes look at Arch City Window and how their certification brings value to their business and customers.

From the beginning, Arch City Window has prided themselves on having a deep understanding of the window industry. Their knowledge and expertise have positioned them as a leader throughout the Midwest. While gaining Pella product knowledge is essential, Andy emphasizes the importance of the unparalleled support and training they have received. It has empowered their team to become even more of industry experts.

Arch City Window customers come to them to be educated. Andy elaborated saying, “People rely on us to be able to say, “Okay, what do I need?” Maybe not just style and look, but what is the right product for the right investment value based upon the type of home or business that they have.”

In addition to the daily interactions, the company uses their invitation to the exclusive Pella Platinum Contractor Summit to their advantage. At the annual summit they strengthen technical skills and participate in valuable networking and sharing of best practices. “We now have friends and associates all over the U.S. and I think there’s something very valuable about that,” Andy said.

Being a Pella Platinum Elite Contractor, a designation that fewer than 1% of contractors nationwide can use, lends instant credibility and makes homeowners more comfortable. Andy says, “When we when we go out into a house, having that Pella designation behind us creates even more credibility.”

Andy and his team know that window installation is not the most exciting thing in the world some of their customers, so they dedicate themselves to creating outstanding customer experiences. Service and quality installation combined with Pella’s brand strength and legacy gives their customers confidence that they’ll be taken care of for years to come.

“It gives [our homeowners] the ability to feel comfortable when they're putting in an investment of this caliber into their house. When they know that we're using good products… they know that the people behind it are just as great — and then they know Pella is behind us,” said Andy. The dedication to a memorable experience turns clients into advocates, sending friends and family to Arch City Window. Andy adds, “It makes the sale essentially very easy.”

The numbers speak for themselves. In just the last year, Arch City Window has doubled its business. Andy attributes this success to his amazing people, great product and the support from Pella. With the momentum they’ve gained from word-of-mouth marketing and their partnership with Pella, they are on track to potentially double the business again.

Explore the Pella Certified Contractor program to discover how your business could experience exponential growth too.