California Privacy Policy

California Privacy Policy

Last Revised on: 12/19/2019

This Privacy Policy for California Residents (“California Privacy Policy”) supplements the information contained in Pella Corporation’s primary privacy policy. Pella Corporation as referenced herein (“Pella”), includes but is not limited to subsidiaries and other owned entities such as Bonelli Enterprises, LLC and PWD – HSC, LLC. We have adopted this California Privacy Policy in accordance with the notice requirements for consumers under the California Consumer Privacy Act of 2018, as amended (“CCPA”), and any terms defined in the CCPA have the same meaning when used in this California Privacy Policy.

This California Privacy Policy applies to information Pella collects through various means including websites, our mobile app(s) and information collected through other channels, such as over the phone or in person.

Definitions Specific to this Policy

The CCPA includes definitions for terms specific to this California Privacy Policy that do not apply to Pella’s privacy policy, including the following terms:

Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include publicly available information obtained from government records; deidentified or aggregated consumer information that cannot be reconstructed to identify you; any information covered under the Gramm-Leach-Bliley Act or the California Financial Information Privacy Act, activities covered by the Fair Credit Reporting Act, or protected health information as defined under the Health Insurance Portability and Accountability Act.

Sale” or “sell” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.

Service Provider” means a sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that processes information on behalf of a business and to which the business discloses a consumer’s Personal Information for a business purpose pursuant to a written contract.

Third Party” means a person or entity who is not a business that collects Personal Information from consumers, as defined in the CCPA, and to whom the business discloses a consumer’s Personal Information for a business purpose pursuant to a written contract.

The Personal Information We Collect and Disclose

The chart below shows the categories of Personal Information we may collect; examples of the type of Personal Information in each category; types of sources from which each category of Personal Information is collected; the business purpose(s) for which that category of Personal Information is collected; and types of third parties with whom that category of Personal Information is shared. As this chart shows, we disclose certain Personal Information to third parties for a business purpose. We sell, share and disclose certain Personal Information to third parties. This information covers the past 12 months.

    Categories of Personal Information Examples:Types of Sources from which this Category of Personal Information Is Collected Business Purpose(s) for CollectionTypes of Third Parties with Whom this Category of Personal Information Is Shared/Sold and/or Disclosed
    Unique identifiers
    • Name
    • signature
    • address
    • telephone
    • email
    • account name
    • Social security number
    • online identifier
    • IP address
    • Websites
    • Web applications
    • In person and in writing including
      • In home appointments
      • Showrooms
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers,
    • Distributors,
    • Marketing agencies
    • Selling, marketing, installation, use, delivering and servicing of products
    • Facilitation of home automation services
    • Fulfillment of warranty obligations

    Disclosed:

    • Distributors
    • Contractors and installers
    • Providers of home automation services and products
    • Website service providers
    • Financing institutions
    • Payment processors
    • Logistics providers
    • Marketing agencies

    Shared/sold:

    • Distributors
    • Contractors and installers
    • Providers of home automation services and products

    Government ID number
    • Social security number
    • In person and in writing including
      • In home appointments
      • Showrooms
      • Trade shows
    • Phone, including by call center and salespersons
    • Provide to partners for financing

    Disclosed:

    • Financing institutions
    Physical description
    • Physical characteristics or description of property
    • Web applications
    • In person and in writing including
      • In home appointments
      • Showrooms,
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers
    • Distributors
    • Selling, marketing installation, use, delivering and servicing of products
    • Fulfillment of warranty obligations

      Disclosed:

      • Distributors
      • Contractors and installers
      • Logistics providers

      Shared/sold:

      • Distributors
      • Contractors and installers
    Financial information
    • Name
    • Bank account number
    • credit card number
    • debit card number,
    • other financial information
    • In person and in writing including
      • In home appointments
      • Showrooms,
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers
    • Distributors
    • Provide for financing arrangements and payment processing
    • Payments for products and services

    Disclosed:

    • Financial Institutions
    • Payment processors
    Insurance information
    • Property Insurance information
    • In person and in writing including
      • In home appointments
      • Showrooms,
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers
    • Distributors
    • Claims management

    Disclosed:

    • Distributors
    • Contractors and installers

    Shared/sold:

    • Distributors
    • Contractors and installers
    Protected class data
    • Characteristics of protected classifications under California or federal law, including:
      • age (40 years or older), marital status, sex, medical condition, disability, and veteran or military status
    • Web applications
    • In person and in writing including
      • In home appointments
      • Showrooms
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers,
    • Distributors,
    • Marketing agencies
    • Selling, marketing, installation, use, delivering and servicing of products
    • Fulfillment of warranty obligations

    Disclosed:

    • Distributors
    • Contractors and installers
    • Website service providers
    • Logistics providers
    • Marketing agencies

    Shared/sold:

    • Distributors
    • Contractors and installers
    Purchase history
    • Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
    • Web applications
    • In person and in writing including
      • In home appointments
      • Showrooms
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers,
    • Distributors,
    • Selling, marketing, installation, use, delivering and servicing of products
    • Facilitation of home automation services

    Disclosed:

    • Distributors
    • Contractors and installers
    • Providers of home automation services and products
    • Website service providers
    • Logistics providers
    • Marketing agencies

    Shared/sold:

    • Distributors
    • Contractors and installers
    Internet activity
    • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement
    • Websites
    • Web applications
    • To tailor marketing, selling, products and services offered
    • To tailor and measure effectiveness of marketing investments and tracking of customer engagement

    Shared/sold:

    • External marketing agency partners
    • Google Analytics and personalization platform entities
    Geolocation data
    • Geolocation data
    • Websites
    • Web applications
    • To provide local store information to customers
    • To tailor marketing, selling, products and services offered
    • To tailor and measure effectiveness of marketing investments and tracking of customer engagement

    Shared/sold:

    • External marketing agency partners
    • Google analytics and personalization platforms
    Audio, visual, olfactory information
    • Audio
    • electronic
    • visual
    • thermal
    • similar information
    • In person and in writing including
      • In home appointments
      • Showrooms
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers,
    • Distributors,
    • Selling, marketing, installation, use, delivering and servicing of products
    • Facilitation of home automation services
    • Fulfillment of warranty obligations

    Disclosed:

    • Distributors
    • Contractors and installers
    • Providers of home automation services and products
    • Website service providers
    • Financing institutions
    • Payment processors
    • Logistics providers
    • Marketing agencies

    Shared/sold:

    • Distributors
    • Contractors and installers
    • Providers of home automation services and products
    Inferences
    • Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
    • Websites
    • Web applications
    • In person and in writing including
      • In home appointments
      • Showrooms
      • Trade shows
      • Phone, email, including by call center and salespersons, surveys
    • 3rd parties and service providers including contractors, installers,
    • Distributors,
    • Marketing agencies
    • Selling, marketing, installation, use, delivering and servicing of products

    Disclosed:

    • Distributors
    • Contractors and installers
    • Website service providers
    • Marketing agencies

    Shared/sold:

    • Distributors
    • Contractors and installers

    Any or all of the data above may be shared with external legal counsel as deemed necessary in the event of litigation or other legal related matters.

    We will not collect a category of Personal Information not listed above, or use any Personal Information collected in any of the above categories for a business purpose not listed above, without first providing you with notice.

    You have the right to request certain information regarding the Personal Information we have collected about you in the preceding 12 months. You may make such a request up to twice in a 12-month span. Please note that there are circumstances in which we may not be able to comply with your request pursuant to the CCPA, including when we cannot verify your request and/or when there is a conflict with our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if this is the case.

    • If you would like to request (1) the categories of Personal Information collected about you; (2) the categories of sources providing that Personal Information; (3) the categories of third parties with whom we have shared that Personal Information; and (4) the business purpose for collecting that Personal Information, click here or call 1-877-473-5527. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request.
    • If you would like to request the specific pieces of Personal Information we collected about you, click here or call 877-473-5527. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request.
    • If the business shared/sold or disclosed for a business purpose Personal Information: If you would like to request (1) the categories of Personal Information collected about you; (2) the categories of Personal Information sold; (3) the categories of third parties to whom the information was sold; and (4) the categories of Personal Information that were disclosed for a business purpose, click here or call 1-877-473-5527. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request.

    Verification Process

    In order to authenticate your identity for any data related request, at a minimum, three pieces of identifying information will be required to be provided such as name, address, email address and phone numbers. This information will be included with your request or we may contact you after we receive your request and ask for additional information. In the event that a Pella account has been previously created, your username and password may be utilized to authenticate your identity.

    Financial Incentives and Non-Discrimination

    We will not discriminate against you if you exercise any of the rights provided by the CCPA set forth in this California Privacy Policy. Please note that a legitimate denial of a request for information, deletion, or to opt-out is not discriminatory, nor is charging a fee for excessive or repetitive consumer requests as permitted by the CCPA.

    However, we may provide financial incentives to consumers who allow us to collect, retain and disclose their Personal Information through marketing lead generation activities such as sweepstakes. These incentives may include payments to consumers, a lower price for goods or services, and/or a higher level of goods or services.

    We provide the following incentive program:

    • Sweepstakes – which require participants to provide unique identifiers such as name and email address in exchange for the chance to win a specified prize, a lower price for goods or services, and/or higher level of goods or services.

    You may choose not to participate in the incentive program. If you have previously opted-in to the incentive program above and wish to opt-out, please click here or call 1-877-473-5527.

    Our incentive program is permissible under the CCPA because the value of the incentive program is directly related to the value provided to the business by lead generation. We estimate the value of the aggregated pool of participant’s personal information provided as part of the incentive program to be on average at least $10,000, and we arrived at that figure by averaging the estimated value of the typical sweepstakes prize.

    Deletion of Your Personal Information

    You have the right to request that we delete certain Personal Information that we have collected. Please note that there are circumstances in which we may not be able to comply with your request pursuant to the CCPA, including when we cannot verify your request and/or when there is a conflict with our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if this is the case.

    • If you would like to request that we delete your Personal Information pursuant to the requirements of the CCPA, click here or call 1-877-473-5527. The link will take you to an interactive webform that you can complete and submit to make a request for deletion that we will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request.

    Authorized Agents

    You may designate an authorized agent to exercise your rights under the CCPA on your behalf.

    Pursuant to the CCPA:

    • Only a business entity or natural person registered with the California Secretary of State may act as an authorized agent.
    • You must provide the authorized agent written permission to exercise your rights under the CCPA on your behalf.
    • We may deny a request from an authorized agent on your behalf if the authorized agent does not submit proof that he, she, or it has been authorized by you to act on your behalf if we request such proof, as permitted by the CCPA.
    • Even if you use an authorized agent to exercise your rights under the CCPA on your behalf, pursuant to the CCPA we may still require that you verify your own identity directly to us. This provision does not apply if you have provided with a power of attorney under California Probate Code sections 4000 to 4465.

    Personal Information of Minors

    We are proud of our websites and mobile applications and we strive to ensure that they don’t offend people of any age. However, our websites and mobile applications are not intended for children or minors under the age of sixteen years. Accordingly, we do not store information from minors under the age of sixteen years. If you believe that a child has submitted personal information to us, please contact us at pellawebsupport@pella.com.

    Right to Opt-Out

    You have the right to request that we do not sell Personal Information that we have collected. If you exercise that right, please note that pursuant to the CCPA we may have to subsequently inform you that you need to opt-in if the sale of your Personal Information is required to complete a transaction you have initiated. If opting-in is required, we will provide you with the necessary instructions.

    • If you would like to request that we do not sell your Personal Information pursuant to the requirements of the CCPA, click here or call 1-877-473-5527. The link will take you to an interactive webform that you can complete and submit to make a request for deletion; if you use the telephone number, you will be guided through a process that will allow you to submit a request.
    • If you use an authorized agent to submit your request to opt-out, we will request that the agent provide us with proof that he, she, or it has been authorized by you to act on your behalf. The CCPA requires you to provide the authorized agent written permission to exercise your rights under the CCPA.

    If you opt-out of the sale of your Personal Information, we will wait at least 12 months before asking you if we may sell your Personal Information.

    You have the right to opt-in to the sale of your Personal Information after you have opted out. If you would like to opt-in to the sale of your Personal Information, click here or call 1-877-473-5527. Opting-in is a two-step process in which you will first clearly request to opt-in, and then separately confirm that choice.

    Additional Information

    If you would like additional information regarding our California Privacy Policy, please call 1-877-473-5527.

    Additional California Privacy Rights

    California Civil Code Section § 1798.83 permits users of our web site that are California residents to request certain information regarding our disclosure of personal information to other parties for their direct marketing purposes. To make such a request, please send an email to pellawebsupport@pella.com with the subject “Shine the Light Request.”

    You may view our main privacy policy here or contact us at pellawebsupport@pella.com or 1-877-473-5527 with any questions.

    Changes to Our California Privacy Policy


    Pella Corporation reserves the right to amend this California Privacy Policy at our discretion and at any time. When we make changes to this California Privacy Policy, we will post an updated notice on our website with the effective date.